Director, COMESA Regional Investment Agency (RIA)
Heba Salama is an expert on business and investment promotion and cooperation, specialized on African affairs and regional economic communities. With a background of over 20 years working in the region, she now heads the COMESA Regional Investment Agency, where she set-up and launched the Agency’s operations, promotes the COMESA region as a single market and an attractive investment destination, and manages initiatives aiming to further improve the business and investment climates of COMESA Member States. Heba Salama has provided leadership for various initiatives and promoted increased intra-African cooperation in the field of investment promotion, capacity building for African investment promotion agencies, in cooperation with various development partners both local and international.
Ms. Salama was appointed in 2012 as the Trade and Investment Representative of the Republic of Seychelles in Egypt. Heba Salama has spent most of her life in Zambia where, among other things, she set-up, managed and owned various businesses.