Managing Director, Azza Fahmy Jewellery
Fatma is a business development specialist with over 17 years experience.
Fatma’s vision for the brand has seen her strategically develop the Azza Fahmy business founded by her mother, Azza Fahmy, almost 50 years ago from a home-grown brand to an international luxury designer house employing over 220 people.
A visionary leader, Cairo born Fatma has driven the brand’s growth and success through expansion and cross-cultural collaborative projects and has enhanced values in local, regional and international markets.
Her strong involvement in multiple developmental and community projects has also won her entrepreneurial recognition by many regional and international organisations.
A key player in shaping the jewellery design & making sector in Egypt, she has also been integral to the development of The Design Studio (DSAF) set up by her mother in 2013. Independently funded, DSAF, the Cairo base educational training hub for aspiring jewellery designers & students offers comprehensive curriculum based courses.
Fatma holds a Master degree in Luxury Management, is a fellow of the Aspen Institute and is a founding member of the Egyptian Fashion and Design Council.